A recent study shows that87% of Millennials believe that companies should address urgent social and environmental issues.*
To add to this we both know that ad blocking is on the rise and consumers are ignoring over80% of your ads (digitally). What a waste, right!
Then how are you going to reach the next generation?
Instead of wasting money on intrusive advertising that is turning your audience off you, what if you donated 50% of your ad spend straight to an NGO that your company believes in, one that matches your brand values.
The rest of your budget will go to sharing your stories on Brim, the stories where you showcase the work that you are doing to help clean up the planet; the ones where you are contributing to the UN SDG goals.
The ones that will earn real trust from an ever more environmentally oriented crowd.
The ones that will shape the future for everyone!
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